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Trademark Filing

Get your name, slogan or logo protected.

Why is trademark registration important? 

Trademark registration is crucial for any business as it legally protects your brand name, logos, and other identifying marks from unauthorized use. This legal safeguard not only prevents others from profiting off your brand's reputation but also enhances your ability to enforce your rights against counterfeit and imitation products. Moreover, a registered trademark significantly increases the value of your brand, making it a vital asset as your business grows. 


What does the trademark registration process involve?

The trademark registration process begins with a comprehensive search to ensure your mark isn't already in use in similar categories. Once we clear your mark, we begin the application process, which involves detailing the mark, the goods or services it will represent, and any applicable design elements. This application is then reviewed by the trademark office, which may require further clarification or challenge parts of the application based on existing trademarks.


After submission, the review process can take several months during which the trademark office may issue an "office action" if they find issues with your application. Responding promptly and adequately to these actions is crucial for the continuation of your application. Once all concerns are addressed and your application is approved, your trademark is published for opposition, which gives the public a chance to challenge the registration if they believe it infringes on their rights.

How long does trademark protection last?

Trademark protection does not expire as long as you continue to use the mark in commerce and fulfill the renewal requirements. Initially, a trademark is granted protection for 10 years from the date of registration. However, to maintain the registration, you must file specific documents and fees with the trademark office at regular intervals.

This perpetual protection is contingent upon the trademark being actively used in commerce and properly defended against infringement. Failing to renew the trademark can result in cancellation, thereby opening up your brand to potential misuse.

What are the benefits of using Earley Business Legal to register a trademark?

Registering a trademark with us offers the advantage of having a predictable fixed fee, but also having an actual lawyer to talk to.

Our platform ensures the process is easy, but our legal expertise makes sure your application adheres to all the legal standards, which boosts the likelihood of approval without the need for costly legal battles or reapplications. We often see people start with other non-lawyer online services, only to come to us with a botched application. We save you that wasted energy.


We also do our best to stay up to date on the latest changes in trademark law and practice, providing you with expert advice on how to best use and protect your trademark. Usually our clients have other questions about their business that are not just trademark centric, so we offer fixed pricing and a transparent processes that gets all your legal questions answered in one place.

What common mistakes should I avoid when registering a trademark?

 One common mistake many businesses make is not conducting a thorough search of existing trademarks before filing their application. This oversight can lead to rejections based on conflicts with pre-existing marks, wasting both time and resources. At Earley Business Legal, we do our best to make avoid those complications by researching well ahead of time.


Another frequent error is choosing a generic or merely descriptive mark that lacks distinctiveness. Such trademarks are often difficult to defend legally and may not qualify for registration. Our team guides you in choosing a strong, unique mark that stands the best chance of obtaining trademark protection. We focus on strategic trademark counseling to align your business goals with intellectual property strategies, ensuring your brand's long-term success and protection.

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